Improving your company’s sales pipeline management
- Details
- Published: Wednesday, 19 July 2023 13:26
- Written by Phillip Strickler, CPA.CITP
“It’s in the pipeline!” Business owners often hear this rather vague phrase, which may be good news in some cases or code for “don’t hold your breath” in others.
Your sales pipeline, however, is a very real thing. Simply defined, it identifies and quantifies the prospective deals in progress at various stages of the sales process. Properly managing your pipeline can help your business avoid losses and meet or even exceed its revenue goals.