CPA Blog

It’s time to get more creative with retirement benefits communications

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Published: Monday, 05 March 2018 08:33

Written by Phillip Strickler, CPA.CITP

Employees tend not to fully appreciate or use their retirement benefits unless their employer communicates with them about the plan clearly and regularly. But workers may miss or ignore your messaging if it all looks and “sounds” the same. That’s why you might want to consider getting more creative. Consider these ideas:

Brighter, more dynamic print materials. There’s no getting around the fact that printed materials remain a widely used method of conveying retirement plan info to participants. But if yours still look the same way they did 10 years ago, employees may file them directly into the recycle bin. Look into whether you should redesign your materials to bring them up to date.

A targeted number of well-formatted emails. You probably augment printed materials with email communications. But finding the right balance here is key. If you’re bombarding employees with too many messages, they might get in the habit of deleting them with barely a glance. Then again, too few messages means your message probably isn’t getting through. Also, like your printed materials, emails need to be well written and formatted.

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Sec. 179 expensing provides small businesses tax savings on 2017 returns — and more savings in the future

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Published: Monday, 05 March 2018 08:30

Written by Raul D. Prieto

If you purchased qualifying property by December 31, 2017, you may be able to take advantage of Section 179 expensing on your 2017 tax return. You’ll also want to keep this tax break in mind in your property purchase planning, because the Tax Cuts and Jobs Act (TCJA), signed into law this past December, significantly enhances it beginning in 2018.

2017 Sec. 179 benefits

Sec. 179 expensing allows eligible taxpayers to deduct the entire cost of qualifying new or used depreciable property and most software in Year 1, subject to various limitations. For tax years that began in 2017, the maximum Sec. 179 deduction is $510,000. The maximum deduction is phased out dollar for dollar to the extent the cost of eligible property placed in service during the tax year exceeds the phaseout threshold of $2.03 million.

Qualified real property improvement costs are also eligible for Sec. 179 expensing. This real estate break applies to:

• Certain improvements to interiors of leased nonresidential buildings,
• Certain restaurant buildings or improvements to such buildings, and
• Certain improvements to the interiors of retail buildings.

Deductions claimed for qualified real property costs count against the overall maximum for Sec. 179 expensing.

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5 questions to ask yourself about social media

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Published: Monday, 05 March 2018 08:23

Written by Phillip Strickler, CPA.CITP

Social media can be an inexpensive, but effective, way to market a company’s products or services. Like most businesses today, you’ve probably at least dipped your toe into its waters. Or perhaps you have a full-blown, ongoing social media strategy involving multiple sites and a variety of content.

In either case, it’s important to ask yourself — and keep asking yourself — some fundamental questions about why and how you’re using social media. Here are five to consider:

1. What differentiates your company? This question is more complex than it may appear. When striving to stand out on social media, you’ve got to separate yourself from not only your competitors, but also many other entities vying for your followers’ attention. Look closely into whether your brand “pops” and how dynamic your messages may or may not be.

2. What will your followers react to? Get to know your company’s followers. Remember, this may include current customers and prospects, as well as potential new hires and community leaders or activists. Be careful: In their efforts to get noticed, many companies have crossed the line into offensive or just plain embarrassing content.

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Tax deduction for moving costs: 2017 vs. 2018

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Published: Tuesday, 20 February 2018 11:25

Written by Phillip Strickler, CPA.CITP

If you moved for work-related reasons in 2017, you might be able to deduct some of the costs on your 2017 return — even if you don’t itemize deductions. (Or, if your employer reimbursed you for moving expenses, that reimbursement might be excludable from your income.) The bad news is that, if you move in 2018, the costs likely won’t be deductible, and any employer reimbursements will probably be included in your taxable income.

Suspension for 2018–2025

The Tax Cuts and Jobs Act (TCJA), signed into law this past December, suspends the moving expense deduction for the same period as when lower individual income tax rates generally apply: 2018 through 2025. For this period it also suspends the exclusion from income of qualified employer reimbursements of moving expenses.

The TCJA does provide an exception to both suspensions for active-duty members of the Armed Forces (and their spouses and dependents) who move because of a military order that calls for a permanent change of station.

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