Innovate or acquire? That’s the strategic question
- Details
- Published: Tuesday, 27 June 2017 08:27
- Written by Phillip Strickler, CPA.CITP

Many companies reach a point in their development where they have to make an important decision: Innovate themselves or acquire a competitor? Of course, it isn’t always an either/or decision. Nonetheless, business owners should consider the pluses and minuses of both approaches.
Innovating to grow
Innovation is a broad term that encompasses many strategies — all of which are intended to help the company achieve goals such as boosting profits, improving cash flow, or diversifying products or services. Common strategies are:
- Research and development of new products,
- New market penetration via geographic expansion or enhanced product/service offerings, and
- Increased productivity resulting from internal improvements or enhancements.
Each strategy takes time, effort and capital. Understandably, business leaders can be hesitant to devote such vital resources to innovation initiatives and risk decreases in productivity and profitability.