CPA Blog

Influencer marketing could help your business (or not)

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Published: Wednesday, 22 February 2023 10:57

Written by Phillip Strickler, CPA.CITP

Most companies today have some sort of presence on social media as part of their marketing efforts. If you’ve spent any time online as a business owner, you’d probably agree that building a following and getting meaningful reactions to your posts isn’t easy.

One way that some companies rise above the din is to not only promote themselves on social media, but also engage someone else to do it — someone who already has a huge following and gets copious views and “likes” a day. These individuals are commonly known as “social media influencers.”

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There still may be time to make an IRA contribution for last year

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Published: Tuesday, 21 February 2023 09:41

Written by Phillip Strickler, CPA.CITP

If you’re getting ready to file your 2022 tax return, and your tax bill is higher than you’d like, there may still be an opportunity to lower it. If you’re eligible, you can make a deductible contribution to a traditional IRA right up until this year’s April 18 filing deadline and benefit from the tax savings on your 2022 return.

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Child tax credit: The rules keep changing but it’s still valuable

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Published: Tuesday, 14 February 2023 12:46

Written by Phillip Strickler, CPA.CITP

If you’re a parent, you may be confused about the rules for claiming the Child Tax Credit (CTC). The rules and credit amounts have changed significantly over the last six years. This tax break became more generous in 2018 than it was under prior law — and it became even better in 2021 for eligible parents. Even though the enhancements that were available for 2021 have expired, the CTC is still valuable for parents. Here are the current rules.

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Sailing a steady ship in today’s interesting economy

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Published: Tuesday, 07 February 2023 11:01

Written by Phillip Strickler, CPA.CITP

Business owners: If you’re having trouble reading the U.S. economy, you’re not alone. On the one hand, the January 2023 jobs report revealed that the unemployment rate had fallen to 3.4%, its lowest level in 54 years. And inflation, while still a concern, has moderated in most sectors — staving off fears of a recession in the immediate future.

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