Inbound vs. outbound: Balancing your company’s sales strategies
- Details
- Published: Wednesday, 21 December 2022 11:07
- Written by Phillip Strickler, CPA.CITP
It might sound like the lingo of air traffic controllers — inbound vs. outbound. But businesses of all types must grapple with these concepts and their associated challenges when developing sales strategies.
Inbound sales originate when someone contacts your company to inquire about buying a product or service, whereas outbound sales arise from members of your sales team reaching out to customers and prospects.
Like many businesses, yours may not have the luxury of choosing one approach over the other. You probably have to find the right balance.